![]() (Based on and TheSpiritsBusiness.Kentucky Tornado Victims to Benefit from Buffalo Trace Distillery Auction of Unprecedented Whiskey Flights of Pappy Van Winkle and Antique Collection Believe it or not, most of those numbers were down considerably from the prior year. The top 10 whiskey brands worldwide in 2020 were (numbers are sales in millions of 9 liter cases): McDowells No 1 (India 25.7), Imperial Blue (India 21.3), Officer’s Choice (India 20.8), Royal Stag (India 18.5), Johnnie Walker (Scotland 14.1), Jack Daniels (USA 12.3), Jim Beam (USA 10.7), Haywards Fine (India 9.7), 8 PM (India 10), Crown Royal (Canada 8.1), Jameson (Ireland 7.7). Nonetheless, their sales completely overshadow the sales volumes of the largest American brands. In fact, they are probably brands that most Americans have never heard of, and also include spirits that would not necessarily qualify as whiskey in the US or UK. The leading whiskey brands worldwide by volume are overwhelmingly not from the US. When looking at the overall world whiskey (or more appropriately for this section, whisky) sales in general, the numbers tell a different story. So, we’ve looked at the best selling bourbon in the world and the best selling American whiskey in the world. ![]() What About The Best Selling Whiskey in the World? Fireball came in 8th overall, so there’s a little insight into Drizly’s customer base, to put things in perspective. It was followed by Jameson, Maker’s, Jack & Woodford. Evan Williams was 7th.įor Drizly’s whiskey sales overall, reports (also using Drizly’s data) that for 2020, Bulleit Bourbon topped the list. ![]() For the 2nd quarter of 2021 the top 5 bourbons were: Bulleit, Maker’s, Woodford, Jim Beam and Basil Hayden. So that data has inherent bias and is only marginally comparable to The Spirits Business’ data. The Drizly data is also based on Drizly’s own sales, which of course reflects a certain demographic and only includes stores in the Drizly network. However, the Drizly data is based on the dollar value of bourbon sold, not the volume. Jim Beam Bourbon – The Best Selling Bourbon In The World Things Are A Little Different Over At Drizlyįrom a different perspective, Fred Minnick’s report on bourbon sales based on data from Drizly tells a bit of a different story. ![]() So, even though Jack Daniel’s is technically bourbon, since it considers itself a Tennessee Whiskey, that leaves Jim Beam the worldwide leader in the bourbon category. Surprisingly, JD’s total was actually down from 13.4 million cases the preceding year. That title belongs to Jack Daniel’s with 12.3 million cases sold. ![]() However, both still lag behind the overall leader in the American whiskey category. The Jim Beam line racked up 10.7 million (9 liter) cases in 2020 compared to Evan Williams’ 3 million cases. While other expressions are included in the tally, Jim Beam 80 proof “White Label” and Evan Williams 86 Proof “Black Label” likely account for the lion’s share of sales for each brand. (Source ) How Much Bourbon Did They Sell? Then it is Maker’s Mark, Bulleit, Wild Turkey and Woodford. So what’s the best selling bourbon in the world? According to data compiled by The Spirits Business for world-wide liquor case sales for 2020, the number one selling bourbon (brand) in the world is Jim Beam, which is not so closely followed by Evan Williams. ![]()
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